Carpets carrying the Sherkat-e-Farsh name represent an extremely high and consistent level of craftsmanship within the Persian carpet weaving industry. Sherkat-e-Farsh first began as a government led initiative under the rule of Reza Shah Pahlavi, who ruled Iran from 1925-1941. The scheme brought together a panel of expert weavers and industry advisors from each major region to represent their unique techniques and production methods. This collaboration led to an agreed standard of quality and an advancement of carpet production in the country.
Many carpets carrying the Sherkat-e-Farsh name were gifted to foreign dignitaries as welcoming presents- a testament to the pride and confidence held in their technical perfection and beauty. Today carpets woven with the Sherkat-e-Farsh name are produced on a more commercial scale, yet maintain the reputation of being benchmarks of quality in the national industry.
Pictured below: two Sherkat-e-Farsh rugs